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CAL-LIFT HISTORY TIMELINE
1964
12/01/1964
Original Facility
City of Commerce
On December 1, 1964, Cal-Lift opened new facilities on Slauson Avenue in the City of Commerce as the Towmotor Lift Truck dealership. Co-owners, William Christiansen and John T. Maechling started the business with a combined 20 years of experience in the material handling industry. Specializing in the lift truck industry, the business started with 22 employees. Irving G. King Company, the previous Towmotor dealership, had given up its parts and service franchise, which was then administered directly by the Towmotor Corporation as a branch facility in Los Angeles and Orange County. By locating the business in the City of Commerce, both the branch parts and service facilities were combined into one major dealership.
LIST OF SERVICES
We are Cal-Lift. We succeed because we make a difference for our customers and manufacturers by providing the right equipment supported by superior parts and service. Our success depends upon us being a customer-focused team. We empower our people to make good decisions. We partner with our manufacturers to deliver the highest value equipment solutions. We seek to forge strong long-term reciprocal relationships with our customers. By doing all the above, we establish the foundation to maintain consistently strong and stable financial and market performance.
Cal-Lift, Inc. is a dealer for Taylor Lift Trucks, Ottawa Terminal Tractors & Clark Forklifts. We sell new and used equipment, have rentals from 1,500 pounds to 110,000 pounds and have parts and service for all makes and models of material handling equipment. Cal-Lift, Inc. is the oldest family owned forklift dealer in California, Arizona and Nevada. We have been in business for over 50 years providing legendary service to our valued customers.
On December 1, 1964, Cal-Lift opened new facilities on Slauson Avenue in the City of Commerce as the Towmotor Lift Truck dealership. Co-owners, William Christiansen and John T. Maechling started the business with a combined 20 years of experience in the material handling industry. Specializing in the lift truck industry, the business started with 22 employees. Irving G. King Company, the previous Towmotor dealership, had given up its parts and service franchise, which was then administered directly by the Towmotor Corporation as a branch facility in Los Angeles and Orange County. By locating the business in the City of Commerce, both the branch parts and service facilities were combined into one major dealership.
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We respect the individual both inside and outside the company, and believe that individuals who are treated with respect and given responsibility respond by giving their best.
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We require complete honesty and integrity in everything we do.
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We are believers in the Golden Rule. We will strive to be friendly and courteous, as well as compassionate and fair in all our dealings.
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We feel a sense of urgency on matters related to our customers. We own problems and we are always responsive. We are customer driven.
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We make commitments with care and then live up to them. In all things, we do what we say we are going to do.
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We believe we are here to make the customer more successful by doing business with us, rather than with our competitors.
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We communicate to provide clarity in understanding our mission, our goals, and what we expect from each other; we do so because it is essential to our success.
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We believe that work is an important part of life and it should be fun. We also believe that being productive at work is part of a satisfying work experience.
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We believe that every job is important and the role everyone fulfills is critical to our mission. We are all accountable.
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We promote on merit. We get ahead by offering superior customer service.
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1964 Location
Started with 22 employees
Mark Maechling
Current Leadership
Multiple Locations
Ready to serve you!
Customer Minded
Investing in things that matter
